Communicative Leadership

Shaping leadership on an equal level

Communicative leadership has emerged in times of social media and loss of trust in business and empowers you to deal with these phenomena. Communicative leadership relies on clear KPIs with which success can be measured. It relies on the best possible involvement of all internal and external stakeholders and thus makes your team more resilient and crisis-proof.

You lead a team and want to set new impulses for better performance for yourself and your team, proactively shape change and achieve more success in implementing the company strategy with your team. To do this you should:

  • learn and be able to apply the elements of communicative leadership
  • strengthen your credibility as a leader through better information
  • strategically use dialogue with staff and other stakeholders
  • enable and empower your team
  • achieve better team performance and be willing to give up power to do so.

Are you interested?

We will prepare a customised offer for you. Just ask us!

Location: By arrangement
Duration: Depending on demand, usually 1-2 days
Language: German, English or Italian
The following was selected:

Communicative Leadership

*mandatory fields

You are also welcome to contact the
ORVIETO ACADEMY team directly.

You can reach us by e-mail:
or by phone +49 (0) 89 41 41 78 34 1

Location: By arrangement
Duration: Depending on demand, usually 1-2 days
Language: German, English or Italian
Thank you for your request!

Training content –
The 5 principles of communicative leadership

Establishing credibility through excellent information. Building trust and creating relevance for your counterpart.

Continuously managing stakeholder dialogues through first-class communication and – most importantly – proper listening.

Strengthening human resources by empowering managers and staff through coaching, training and mentoring.

Committing all energies to profitable growth by empowering employees and other stakeholders.

Managing change successfully, especially in times of global dialogue in a complex environment.

ORVIETO ACADEMY founder: Emilio Galli Zugaro
Emilio Galli Zugaro ORVIETO ACADEMY founder

Emilio is a business coach with international experience, specialising in leadership development and communicative leadership. He was Global Head of Communications at Allianz Group from 1992 to 2015. Emilio has a wide range of experience as a leader in managing large specialist teams and as head of global crisis management for Allianz. Emilio is now a professional business coach for senior management and C-suite.

Emilio is considered a thought leader in the field of Communicative Leadership, which focuses on empowering and strengthening leaders and employees. His coaching style is described as results-oriented and honest, with a strong focus on listening, an understanding of the complexities of international operations and in particular diversity and culture-based differences. His professional experience in Italy, France, Benelux, Germany, Asia and the USA is an important anchor for consulting on multicultural issues. Emilio coaches in English, German and Italian, his mother tongue.

Our Method

The workshop offers all the prerequisites for a pleasant working atmosphere and an individual setting. The programme takes care to address the individual, concrete questions of the participants. Your trainer imparts comprehensive knowledge combined with many practical experiences, examples and exercises. He shows tools and aids that can be integrated into everyday working life (quick references).


Emilio Galli Zugaro is available to all participants for up to one year after the workshop to answer specific questions about the seminar content and the implementation of the workshop content in practice.

Who is the seminar suitable for?

(Future) executives and product managers from SMEs and larger companies working on the development and conception of digital products and new technologies, especially those companies that already offer digital products & services or are planning to do so.

The Orvieto Recipe

We focus on content that serves a purpose but also meets aesthetic, meaningful and harmonious criteria: Depth in the discussion and learning topics; trust and empathy in the interaction within the ORVIETO ACADEMY. Entrepreneurial thinking, attentive listening and acting focusing on people and their strengths.

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