Leading more successfully through Communicative Leadership
How can you enable profitable growth through communicative leadership? And how do you strengthen corporate communications in your company?
The concept of “Communicative Leadership” highlights the substantial contribution that strategic corporate communications can make to economic success. At the same time, Emilio Galli Zugaro outlines the future of professional communication:
It turns a company into a communicative system that listens to its stakeholders and responds to them empathetically; the ongoing optimization of strategy that goes hand in hand with this makes it possible to ensure lasting success, even in the face of change, to survive in a complex environment and to always be sure of acceptance by all stakeholders (“License to Operate”).