Kerstin Raitl spent two years at Google Ireland Ldt. learning online marketing from scratch. During this time, she advised existing clients on Google AdWords and set up, expanded and optimised online marketing campaigns in the areas of search, display, retargeting, social and video.
Subsequently, she was responsible for digital marketing in two start-ups and managed the market entry. In the process she implemented various online marketing activities and channels and built up the online marketing team. Currently, Kerstin Raitl is a Digital Analytics Consultant advising international corporations on establishing data-based marketing, digital analytics, personalization and data-driven intelligence.