Storytelling & narrative leadership techniques

Communication training for inspiring leaders

MORE STORY – MORE GLORY

“I believe that sad stories of concrete suffering are usually a better way to get people to change their behaviour than quoting universal rules.“ – Richard Rorty, Philosoph

Facts create boundaries. Stories dissolve boundaries. Facts don’t trigger much emotion. Stories, on the other hand, win people over emotionally. For themselves and for the cause. The training shows how to motivate people with good stories, how to involve them and how to put the work on a common basis. Participants learn about the communicative effects of stories and how to use them. The training teaches the cultural basics of story patterns and shows how they can be used in leading, managing and motivating teams. The pitfalls of narrative communication are shown in concrete situations and ways to avoid them are developed.

This is what you will learn in the seminar

Objectives

In this seminar you will learn how to use stories to …

• … be remembered for a long time
• … motivate teams intrinsically & sustainably for personal responsibility
• … promote internal and external change
• … narratively underpin strategic visions
• … strengthen emotional influence, even without direct leadership responsibility

Benefit

A portfolio of (own) stories that …

• … increases communicative impact in conversations and presentations
• … underlines authenticity
• … a great toolkit to tell / write these stories in an appealing way.

What makes the difference in this workshop:

• “to the point” in terms of messages and tools
• “right to the heart” in access to the participants
• “no nonsense” in the practical approach

Content design

First day

• Archetypal story patterns and their mode of action
• Psychological bases of the effect of stories
• Developing listening skills as the basis of the story
• Shaping stories that strengthen trust in you as a leader
• Conveying values
• Enabling knowledge sharing
• Enabling teamwork and improving cooperation
• Give employees confidence in unfamiliar terrain
• Turning facts and products into stories
• Using stories to change behaviour

Day two

• Stories for “difficult employees”
• Telling the right story – telling the story right
• Conveying morals without moralising
• Better questions – better stories
• Between authenticity and pathos